A cross-section of engagements across packaging regulation, circularity, recycling systems and commercial strategy - for industry platforms, brand owners, recyclers and development agencies.
A producer facing PPWR and EPR obligations across dozens of European markets, with no clear picture of where registration was genuinely required. I set the country-by-country obligation strategy, prioritised markets by regulatory risk, steered AR and PRO appointments, and built the registration and reporting methodology the team now runs on its own.
Food-sector exporters needed to grasp what PPWR meant for their EU market access - fast. Commissioned by Expertise France under the EU-funded CIRCULAR programme, I designed and led a readiness seminar that turned recyclability, reduction, labelling and EPR requirements into concrete business implications, compliance gaps and a path forward.
Recyclability guidelines were fragmenting across EU markets, leaving brand owners, recyclers and producers working to different rules. My role was to help harmonise the Design for Recycling criteria - reconciling the technical requirements with commercial reality and regulatory timelines so recyclability claims could finally line up.
Brand owners were making recyclability and recycled-content decisions without a clear view of whether the systems could deliver. I mapped the reality of EU PET and flexible packaging infrastructure - collection, sorting, mechanical and chemical recycling - and set that technical picture against the regulatory and market context shaping their roadmaps.
Circularity ambitions in emerging markets often ignore how the waste economy really works on the ground. I examined the economics of plastic recycling and waste infrastructure across the Global South - including the pivotal role of the informal sector - and the models that could genuinely connect producers to collection systems.
A national recycled-content target meant little without a way to actually source and qualify the material. Working on the programme, I turned the targets and market requirements into practical supplier qualification criteria and procurement guidance that end markets could put to use.
Investors and policymakers needed a clear-eyed read on whether chemical recycling could deliver for hard-to-recycle plastics. I weighed the pathways on technology readiness, feedstock availability and market outlook - separating genuine potential from hype to inform where capital and policy should point.
FMCG brands wanted recyclable packaging without sacrificing the performance their products depend on. Leading the commercial push across the EU and Americas, I brought R&D, procurement and sales together to move flexible formats from non-recyclable to mono-material recyclable - and proved the market for them.
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